Company
UWorld has helped millions of undergraduates, graduates, and professionals successfully prepare for high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams, including the CPA, CMA®, CFA®, CMT®, MCAT®, SAT®, ACT®, AP®, MBE®, LLM, MPRE®, JD-Next™, UBE®, USMLE®, UKMLA®, COMLEX®, ABIM®, ABFM®, PANCE®, PANRE®, NCLEX®, FNP, NAPLEX®, MPJE®, and CPJE. We help students achieve their college entrance or licensing exam goals by providing high-quality resources that help them learn and master concepts, not just memorize them. Whether students are in class or studying independently, our exam prep focuses on active learning, a proven preparation method that improves retention rates and aids in critical thinking. We are proud to offer all our learning tools at an affordable price.
Their 750+ professionals — from accomplished doctors, practicing nurses, and experienced lawyers to in-classroom educators, visionary accounting/finance experts, and skilled scientists — take great pride in crafting exam-like test questions, detailed answer explanations, vivid illustrations, and precise videos that make the hard stuff easy to understand for students. They are committed to offering educators the most up-to-date exam prep resources that seamlessly integrate into existing curricula and actively engage students to help them know what to expect — and how to succeed — on test day.
UWorld is passionate about creating an inclusive environment where everyone feels valued while providing value to the students, educators, and partners who trust them to provide the highest-quality educational content and study tools on the market.
Opportunity
Reporting to the COO, the Vice President of Marketing will drive revenue growth across three growth verticals — Accounting (CPA/CMA), Finance (CFA), and High School (AP/SAT/ACT) — with direct accountability for B2C revenue and shared responsibility for B2B revenue targets. The VP will create and successfully implement B2C and B2B marketing strategies.
Primary responsibilities:
Develop and execute integrated B2C and B2B marketing strategies tailored to distinct audiences across domestic and international markets, balancing performance marketing with brand-building.
Drive revenue and market share expansion in highly competitive environments, particularly in Accounting and Finance, where strong incumbents require differentiated positioning and aggressive customer acquisition.
Build brand awareness and penetration in fragmented markets, especially within the High School vertical, where brand recognition remains low, but growth opportunity is significant.
Lead and develop a distributed marketing organization (U.S. and India), optimizing a 24-hour operating model and ensuring strong collaboration, alignment, and performance across teams.
Assess and elevate team capability, identifying strengths and gaps within a ~40-person team, strengthening performance standards, and driving a high-accountability, results-oriented culture.
Operate as both a hands-on digital marketer and strategic leader, actively guiding SEO/SEM, paid media, social, lifecycle marketing, A/B testing, and conversion optimization initiatives.
Embed a rigorous, data-driven marketing discipline, using analytics, experimentation, and rapid iteration to inform pivots and maximize ROI.
Leverage emerging technologies (including AI) to improve efficiency, targeting, personalization, and campaign performance, ensuring UWorld remains modern and competitive in digital marketing execution.
Strengthen competitive positioning and messaging clarity, ensuring UWorld’s differentiated product quality translates into compelling market narratives that drive trial and adoption.
Collaborate cross-functionally with product, sales, and executive leadership, ensuring alignment between product excellence, marketing strategy, and achieve revene targets.
Champion a culture of simplicity and clarity, aligning marketing messaging with UWorld’s core philosophy: making complex subjects easier to understand.
Be present and highly collaborative in the Dallas office, contributing to a fast-moving, flat organizational culture that values real-time decision-making and close cross-functional partnership.
Ideal Candidate
You are a marketing leader who has operated successfully in complex environments and understands how to translate long-term impact into market clarity. The strongest candidates will bring experience scaling nuanced offerings, building foundational marketing systems, and leading teams through meaningful growth.
You should have the following experiences and skill sets:
Proven record of scaling revenue in competitive digital environments, with clear, measurable growth outcomes in B2C and/or blended B2C/B2B models.
Deep, hands-on expertise in modern performance marketing, including SEO, SEM, organic and paid social, Affiliate,marketing, lifecycle marketing, CRO, and multi-channel attribution — not just oversight, but demonstrated executional fluency.
Experience competing against strong incumbent brands, with a track record of successfully repositioning, differentiating, or gaining share in mature markets.
Demonstrated ability to build brand presence in fragmented or low-awareness markets, balancing short-term performance goals with longer-term brand equity development.
International marketing experience, ideally including exposure to EMEA and/or APAC audiences, with understanding of localization, channel variation, and regional buying behaviors.
Leadership experience managing multi-layered, distributed teams, including cross-border or offshore teams, with evidence of driving alignment, accountability, and performance improvement.
Track record of elevating team capability, including upgrading talent, strengthening performance expectations, and developing high-output marketing organizations.
Strong financial acumen, with experience managing meaningful marketing budgets and tying spend directly to revenue impact and ROI.
Experience leveraging marketing technology and AI tools to improve effectiveness and efficiency, including CRM systems, marketing automation, experimentation frameworks, and analytics platforms.
Comfort operating in a fast-moving, privately held environment, where decisions are data-driven, resources are available when justified, and leaders are expected to move quickly and own outcomes.
Demonstrated intellectual curiosity and learning agility, particularly in complex subject-matter domains where credibility with sophisticated end users matters.
History of longevity and upward progression, signaling both commitment and the ability to grow within an organization.
Learn More
The Knowledge Leaders search process is thorough and may include: a written assessment, multiple interviews (recorded and in person), background and social media checks, employment and education verifications, a drug screen, and professional reference checking. After all, our mission is to transform education by recruiting the best world leaders.
Submit your resume to Peggy Williams.
Knowledge Leaders, LLC provides equal employment opportunities to all applicants and candidates for employment. Knowledge Leaders, LLC prohibits discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
