Company
Conscious Discipline is one of the leading professional learning companies in the United States with some of the most impactful programs in the industry, transforming culture and learning environments. For over 25 years, Conscious Discipline’s unrivalled professional learning offerings have supported hundreds of thousands of adults to shift their mindsets, understand the brain, and develop the skills needed to manage behaviors, lead, and build sustainability in schools and communities. These offerings include:
- Onsite and Virtual Training and Coaching
- National Events and Academies
- Implementation Tools and Resources
- E-Learning
Conscious Discipline has partnered with thousands of schools, districts and states in the US and many schools and departments globally to create environments where people feel safe, valued, and connected—aligning leadership, culture, and systems to improve learning outcomes. We are also a key early childhood organizations such as Head Start. Through deep implementation and support from our 100+ Certified Instructors, Conscious Discipline’s partners have consistently reported outcomes such as:
- Improved Student Behavior
- Improved School Culture
- Improved Teacher Retention
- Development of Social and Executive Skills in Children
- Improved Academics
- Improved Staff Resiliency
The business philosophy and company culture embraces the following values:
- Focus on relationships: Through consultative sales process and world-class instructors, develop lasting and meaningful relationships with partners to support transformational change
- Consistent touch points: Develop the systems, data, training, and talent needed to support long-term partner success across multiple touch points
- Outcomes over outputs: Prioritize impact for the mission and the business for partners, teachers, and internally,
- Practice what you preach: Cultivate a family environment that promotes cross-functional alignment, professional development, operational excellence, and dedication for the mission
Investors
Over the past two decades, Prairie Capital has worked with 105 platform investments across seven funds. Their approach is to create deep relationships, successful partnerships, and build trust with business owners across the country. This is achieved, not by engaging in day-to-day operations, rather by prioritizing and executing the necessary company-building investments required to scale an enterprise providing thoughtful partnership and strategic guidance at critical junctures along the way.
Opportunity
Reporting to the CEO, the Head of Marketing will own and lead the company-wide marketing strategy across both B2C (individual educators) and B2B (schools, districts, states), ensuring distinct but aligned approaches for each audience. The HoM will deliver immediate impact during active sales cycles while building the foundation for sustainable growth over the next 3–10 years.
Build brand awareness and market leadership for Conscious Discipline, clearly positioning the organization as the leader in self-regulation, culture, and transformational learning environments.
Design and scale a demand generation engine that supports institutional growth, including long-cycle, multi-stakeholder buying processes at district and state levels.
Clarify and evolve messaging for complex, consultative offerings, helping prospective partners understand implementation, impact, and outcomes—not just products or events.
Lead and develop the marketing organization, by coaching and mentoring an existing team of full-time and contract marketers, create repeatable, scalable strategies for all marketing activities, and establish clarity around priorities, roles, and decision-making
Drive go-to-market planning and execution, including audience segmentation, content strategy, channel mix, and campaign orchestration for both educator-led and institutional motions.
valuate, select, and optimize marketing systems and tools, improving the use of data, platforms, and analytics to guide decisions and measure impact.
Partner closely with Sales and certified instructors to ensure marketing enables effective conversations, evangelism, and pipeline creation across markets.
Shape and protect the Conscious Discipline brand, ensuring consistency, credibility, and emotional resonance across all touchpoints.
Contribute as a senior leader beyond Marketing, helping influence organizational culture, internal clarity, and cross-functional alignment during a period of scale and transformation.
Balance short-term execution with long-term vision, delivering immediate impact during active sales cycles while building the foundation for sustainable growth over the next 3–10 years.
Ideal Candidate
You are a marketing leader who has operated successfully in complex environments and understands how to translate long-term impact into market clarity. The strongest candidates will bring experience scaling nuanced offerings, building foundational marketing systems, and leading teams through meaningful growth and change.
You should have the following experiences and skill sets:
Demonstrated expertise leading both B2C and B2B marketing motions, with the ability to tailor strategy, messaging, and channels for individual buyers and institutional decision-makers while maintaining a coherent, unified brand
Track record of building marketing capability during a scale phase, including moving an organization from organic growth to intentional, system-driven execution
Hands-on experience establishing marketing infrastructure, such as CRM/marketing automation, analytics, content systems, and campaign frameworks in under-instrumented environments
Proven ability to lead and mature existing teams, especially teams that are mission-aligned and hardworking but lack consistent structure, prioritization, or operating rhythm
Experience partnering closely with Sales and field-facing stakeholders, enabling long-cycle conversations rather than simply generating volume-based leads
Comfort working with evangelist-led growth models, including practitioners, instructors, or consultants who influence buying decisions but are not formal sellers
Data-informed mindset without over-reliance on dashboards, capable of using imperfect data to guide decisions while building toward stronger measurement over time
Organizational leadership maturity, with prior experience contributing at the executive level beyond functional marketing—helping shape culture, clarity, and alignment during change
Authentic alignment with mission-driven work, demonstrated by career choices that reflect commitment to purpose, impact, and long-term outcomes over short-term wins
Learn More
The Knowledge Leaders search process is thorough and may include: a written assessment, multiple interviews (recorded and in person), background and social media checks, employment and education verifications, a drug screen, and professional reference checking. After all, our mission is to transform education by recruiting the best world leaders.
Submit your resume to Peggy Williams.
Knowledge Leaders, LLC provides equal employment opportunities to all applicants and candidates for employment. Knowledge Leaders, LLC prohibits discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
