The Company
For over 50 years, TouchMath has provided systematic and explicit multisensory math instruction grounded in the Science of Mathematics to measurably accelerate student achievement. Educators around the country have relied on TouchMath to effectively meet the diverse and unique needs of students with dyscalculia and those who struggle with math.
TouchMath is an explicit, multisensory math program for students who struggle with key foundational math skills and abstract concepts from preschool through transition. Available in digital and print, the TouchMath Solution empowers educational teams to assess, teach, report, and positively impact students across all settings. It is the only explicit, multisensory math program that uses the numeral itself as a manipulative—leveraging TouchPoints with explicit and systematic instruction so students can see, touch, say, and hear math in a whole new way. The TouchMath approach brings the Concrete– Representational–Abstract (CRA) continuum into practice, ensuring that students master concrete concepts before transitioning to representational and abstract thinking.
As the business expands into a broader House of Brands—including Classworks and future acquisitions—the opportunity to unify messaging and drive scalable growth has never been more exciting.
The Investors
Leeds Equity Partners is a family of funds that invest exclusively in the Knowledge Industries. Founded in 1993, Leeds Equity Partners has managed over $4.8 billion of capital across a broad spectrum of companies within the Knowledge Industries. Their investors include many leading institutions, including endowments, foundations, insurance companies, public and private pension funds, family offices, and individuals.
Opportunity
Reporting to the CEO, the Vice President of Marketing will lead a dynamic team, responsible for elevating brand awareness, building a pipeline of legitimate leads, and supporting strategic initiatives that directly impact revenue and market presence. You will collaborate closely with senior leadership across sales, product, and customer success to craft compelling narratives and execute campaigns and bring consistency to how they position our solutions.This role will be pivotal in driving their shift from a historically inside-sales-driven organization to a modern, hybrid go-to-market model—leveraging both digital engagement and field presence.
Primary responsibilities:
- Drive revenue growth by empowering and supporting the sales team through targeted campaigns, sophisticated segmentation, personalized messaging, and lead scoring techniques
- Build and optimize a demand generation engine that enhances pipeline quality, shortens sales cycles, and increases conversion rates
- Refine and articulate a compelling brand narrative across all product lines—positioning the organization as a leader in special education and intervention
- Strengthen product launch strategies by creating targeted go-to-market plans, enabling sales enablement, and educating current and prospective customers
- Improve analytics capabilities by implementing attribution models, tracking campaign ROI, and connecting marketing activities to sales outcomes
- Serve as a member of the executive leadership team and contribute positively to company culture and strategic direction
Ideal Candidate
You are a marketing executive with the ability to manage the full marketing life cycle. Analytical and data-driven in your decision-making, you are a creative leader who balances strategic planning with tactical execution and team development.
You should have the following experiences and skill sets:
- Proven track record of driving revenue growth and enabling sales teams through effective demand generation, targeted messaging, and lead scoring
- Experience refining brand narratives, aligning messaging across product lines, and successfully launching new products
- Strong background in B2B demand generation, with experience executing multi-channel campaigns that produce measurable results
- Entrepreneurial mindset – adaptable, collaborative, and excited by growth, innovation and change
- The ability to build and lead high-performing teams across content, digital, product marketing, and brand
- Experience in education, mission-driven SaaS, or private equity–backed businesses (preferred but not required)
- Comfortable operating in both high-level strategy and day-to-day execution, particularly in high- growth environments
Learn More
The Knowledge Leaders search process is thorough and may include: a written assessment, multiple interviews (recorded and in person), background and social media checks, employment and education verifications, a drug screen, and professional reference checking. After all, our mission is to transform education by recruiting the best world leaders.
Submit your resume to Peggy Williams at Knowledge Leaders.
Knowledge Leaders, LLC provides equal employment opportunities to all applicants and candidates for employment. Knowledge Leaders, LLC prohibits discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
