Company
ParentPowered is a fast-growing and cash flow positive education technology company that creates simple tools for great parenting to improve the lives of all children, regardless of economic means. Their first product, Ready4K, is an evidence-based family engagement curriculum delivered via text message. Each week, parents receive fun facts, easy tips, and extension activities to help them support their children’s cognitive and social and emotional development.
Ready4K’s research- and standards-based text messages build on existing family routines to ensure that the activities are easy to implement – like pointing out the letters on shampoo bottles during bath time and naming their sounds, counting the number of steps as you walk to the car or bus, or making feeling faces in the mirror after you brush your teeth.
In addition to the core Ready4K program, ParentPowered also has more intensive trauma-informed and student data-driven personalized learning family engagement curricula, as well as complementary family workshops, a highly-sophisticated family communications platform, and robust data, analytics, and impact reporting capabilities. With an initial focus on kindergarten readiness, the Company’s one-of-a-kind suite of family engagement products has rapidly grown since inception covers birth through eighth grade and is culturally-adapted in 15 languages.
Driven by very strong product-market fit (a highly-accessible, culturally-sensitive, multi-tiered, digital family engagement solution with close alignments to Title I, III, V, VI, IV, and IX, and COVID relief funding), ParentPowered has rapidly grown over the last year to serving hundreds of institutional customers including some of the largest school districts (e.g., SFUSD and NYC DOE), counties (e.g., in Southeastern Michigan and Mecklenburg), and states, like TN and WI. The company has top-tier investors, a strong management team, and connections to education leaders across the county – assets that it will leverage to aggressively advance its double bottom line.
Opportunity
Reporting to the President, the CRO will be a transformative leader with the ability to scale the company, developing a revenue maximization strategy and professionalizing the company’s revenue organization including sales marketing, marketing, and customer success. The CRO will have ownership of the entire funnel from marketing- and sales-driven lead generation through customer renewal and expansion, and the ideal candidate must understand and have a strong track record of whole funnel optimization, including sales, marketing, and customer success strategy, as well as managing teams and systems throughout the funnel, and leveraging the Company’s data and analytic tools to understand the impact of your revenue maximization strategy, make any necessary adjustments, and report to key stakeholders. You will sit on the executive leadership team, working as a collaborative force who looks beyond your “function” and takes ownership of the entire company needs to help architect ParentPowered’s future.
Primary responsibilities:
- Implement a repeatable, scalable, whole funnel revenue maximization model
- Act as a strategic thought leader with respect to allocating resources in marketing and sales to maximize demand
- Ensure the top and middle of the funnel are consistently stimulated in a way to maximize conversion rates
- Lead the refinement of sales and marketing playbooks, processes, collateral and other enablement assets, as well as messaging
- Develop the people, processes, and tools to support the entire post-sales customer lifecycle from setup and implementation through renewal and expansion
- Maximize the Company’s usage of its CRM throughout the funnel (in sales, marketing, and success), including integrating the CRM with other technologies specific to a particular funnel stage
- Attract, recruit, and develop top talent, motivate your team, and manage performance
- Provide a consistent feedback loop that ensures the customer’s voice is guiding product development, messaging, and market strategy
- Create and lead a team of sales professionals – be a coach who can model the behavior they want to see in their team.
- Refine and take on ultimate responsibility for maximizing key performance indicators (KPIs) throughout the funnel, from lead generation to ARR maximization to customer renewal and expansion rates
- Work with executive leadership to craft strategy and shape the future of the Company
- Uphold the strongest ethical standards and demonstrate an unwavering commitment to advancing the Company’s mission
Ideal Candidate
Your passion is responding to the needs of customers by solving problems and designing innovative go to market strategies that succeed and matter. You’ve created a strategic plan for revenue growth that you can iterate and evolve for ParentPowered. You have a strong track record of driving KPIs throughout the funnel. You’re looking for a highly influential position in a rapidly-growing company with a one-of-a-kind product offering that’s supporting families and children in unprecedented ways at scale.
You should have the following experiences and skill sets:
- Track record of hiring, leading, and developing a team of high performing sales and account professionals
- Ability to set up all sales operations infrastructure so that you can use data to assess funnel, accurately forecast, and measure sales personnel effectiveness
- Proven background navigating political sales involving several stakeholders with differing viewpoints, as well as the follow on to deepen customer relationships beyond purchase
- Understanding of and experience in the K-12 sales cycle
- Exemplary leadership skills at all levels of an organization
Learn More
The Knowledge Leaders search process is thorough and may include: a written assessment, multiple interviews (recorded and in person), background and social media checks, employment and education verifications, a drug screen, and professional reference checking. After all, our mission is to transform education by recruiting the best world leaders.
Submit your resume to Tasha White at Knowledge Leaders.
Knowledge Leaders, LLC provides equal employment opportunities to all applicants and candidates for employment. Knowledge Leaders, LLC prohibits discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
