Brandon Busteed, President at Kaplan University Partners, joins Todd Hand of Knowledge Leaders to discuss his career, how and why Kaplan created his role for him, what he will be talking about at the October 2019 Close It Summit, and more.
Brandon touches upon the importance of work-integrated learning, and which brands are doing it well, as well as why he thinks higher education, as we know it, is in danger. We also hear about his journey in education technology and how an alcohol education course was the start of it all.
Learn more in this episode of the Knowledge Leaders Podcast, hosted by Todd Hand.
Listen to the Full Podcast Here
Podcast Transcript Excerpt
Brandon Busteed: We’re working on building partnerships with Universities where we’re able to drive significant mission-driven revenues to those Universities. Whether that’s international student recruitment, pre-college immersion programs, online programs and degrees, and also getting into some really exciting opportunities where we’re helping them extend their ability to serve employers and continuing professional education opportunities. Long story short, I’ve got a lot to work with, it’s an incredible organization that is capable of doing a lot of different things.
When you add the creativity and innovation and ideas that I see in the market to it, I’m just having a blast. It’s fascinating.
I’ll give you a simple example.
We’re talking to the folks running MBA programs at U.S. Universities. It turns out our test prep programs are an early indicator of what’s happening in the MBA market because we see what the GMAT enrollments are before they even apply to business school. It’s just a simple example of where Kaplan sees things ahead of what most of the market sees.
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