The Company
ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Their mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, the flagship products, serve over 18 million students and drive the mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, their free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And their latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.
Parentsquare is not just creating a product; they are creating empowered educators and engaged parents to improve the lives of all students. They are passionate advocates for their customers and for their employees and they invite you to join them on this exciting journey.
The perks of working for ParentSquare are great!
- Employer-paid health insurance (including dependent coverage) with a employer HSA contribution
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- PTO that increases each year
- 16 paid holidays, including your birthday!
Investors
Serent Capital, is a private investment firm with extensive experience in education. Serent’s mission is to deliver extraordinary returns by partnering with outstanding executive teams to grow exceptional businesses. Principals at Serent Capital have firsthand experience capturing opportunities and navigating challenges through their experiences as CEOs, strategic advisors, and board members to grow businesses successfully. By bringing its expertise and capital to bear, Serent helps growing businesses thrive.
The Opportunity
Reporting to the CEO, the VP of Marketing will be responsible for the entire marketing function, crafting and executing a strategy that drives growth while enhancing the impact on student success and family engagement.
Primary responsibilities:
- Lead Generation and Growth: By designing and executing robust lead generation programs, you’ll fill the sales pipeline with opportunities that fuel growth. Utilizing a mix of channels—from digital campaigns to events—you’ll maximize reach and impact.
- Develop and Implement Marketing Strategy: You’ll develop and implement a marketing strategy that charts the course for ParentSquare’s growth. Establish and monitor key performance indicators (KPIs) to track marketing performance and measure the success of initiatives. Your vision will align with ParentSquare’s mission, guiding the team to reach every educator and parent.
- Team Leadership and Development: Assemble a fellowship of talented marketers by recruiting individuals with unique skills. You’ll mentor and inspire them, setting the stage for success.
- Market Research and Analysis: Dive deep into market research seeking hidden treasures and exploring new ideas. The insights you uncover about trends, competitors, and customer needs will inform the next chapters of the marketing strategy
Ideal Candidate
ParentSquare is looking for an experienced and passionate VP of Marketing who will take a lead role in continuing to accelerate their growth in the K-12 education market. You think of marketing’s role in the organization holistically, touching every aspect of the sales process and customer experience. You use a data-driven approach for lead generation for sales, encompassing new prospects, existing prospects and customers. You’re equally comfortable working as a peer with other leadership team members and rolling up your sleeves with a tight-knit marketing team.
- Proven track record of crafting and executing successful marketing and lead-generation strategies
- Extensive experience in product marketing, including product positioning, messaging, and go-to-market strategies.
- Demonstrated success in recruiting, hiring, and developing high-performing marketing teams.
- Exceptional leadership, storytelling, and interpersonal skills.
- Proven ability to work seamlessly across various departments and lead cross-functional teams on strategic initiatives and campaigns.
Learn More
The Knowledge Leaders search process is thorough and includes a written assessment, multiple interviews (phone, video, and recorded), background and social media checks, employment, and education verifications, and professional reference checking. After all, our mission is to transform education by recruiting the best world leaders.
Submit your resume to Tasha White at Knowledge Leaders.
Knowledge Leaders, LLC provides equal employment opportunities to all applicants and candidates for employment. Knowledge Leaders, LLC prohibits discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
